To check out the entire album, you can buy it now on iTunes.(AllHipHop News) “Mumble Rap” has become one of the most popular and most criticized forms of music today. Cole could have been way more ruthless, but he decided relating to them was the best alternative. ‘Cause you never bought that house, but you got a Benz.” Now you old news and you goin’ through regrets Now you scramblin’ and hopin’ to get hot againīut you forgot you only popped ’cause you was ridin’ trends Which unfortunately means the money slow up Now your show’s lookin’ light cause they don’t show up One day, them kids that’s listening gon’ grow upĪnd get too old for that shit that made you blow up “I know you think this type of revenue is never endin’īut I wanna take a minute just to tell you that ain’t true Cole sends a warning to the new age rappers, giving them a glimpse of an undesirable pitfall. Neither are relevant as they once were, as the music they made only was made for the times they were in. Dem Franchize Boyz was popular during snap music, while Chief Keef helped birth drill music. But in each era mentioned, numerous rappers came in riding the wave of what was currently hot. Drill music birthed mumble rap, which turned into the present day offshoot drug rap. Building off auto tune, trap music took shape in the early 2010’s until 2012, where trap music’s offshoot, drill music was the wave. The mid 2000’s brought us snap/ringtone music, while the late 2000’s gave us autotune. From a seasoned rapper to the experienced music head, both sides have seen the changes over the years with music. Lastly, Cole points out the one thing that the newer generation of rappers lack: experience. So when you turn up, you see them turnin’ up too.” They wanna be black and think your song is how it feels They wanna see you tatted from your face to your heelsĪnd somewhere deep down, fuck it, I gotta keep it real They wanna see you dab, they wanna see you pop a pill Mumble rappers skin#‘Cause that’s exactly what’s expected when your skin black These white kids love that you don’t give a fuck “I must say, by your songs I’m unimpressed, heyĪnd plus, you havin’ fun and I respect thatīut have you ever thought about your impact? It also could be a shot at non-black rappers such as Post Malone and Lil Xan, who use black culture to sell records. Cole states that while white fans listen to their music to be cool, they will never experience what it’s like to be black. The next few lines are signature Cole, in which he rhetorically asks the new generation of rappers if they have thought about their true impact. ‘Cause everything’s commercial and it’s pop now.” I hear your music and I know that rap’s changedĪ bunch of folks would say that that’s a bad thing I’m fuckin’ with your funky lil’ rap name ‘Cause that’s the way we eat here in this rap game I got some good advice, never quit tourin’ I see your watch icy and your whip foreign I hope you make enough to buy your mom a house See if I can paint for you the larger pictureĬongrats ’cause you made it out your mama’s house I ain’t trippin’, listen good to my reply “I heard one of em’ diss me, I’m surprised Next, he offers advice to the anonymous rapper. You gotta give a boy a chance to grow someĮverybody talkin’ like they know somethin’ these days” Money, pussy, parties, I was on the same thing Instead, he uses reason to open the track, relating to them that he too, had the thinking process of the current generation at their age.Įverybody say the music that they make is dumb What makes this track so great, is how Cole doesn’t take on the old-head, holier-than-thou perspective.
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